What Is The Difference Between Mission and Vision?

What Is The Difference Between Mission and Vision? March 1, 20173 Comments
mission vision

For any organization, its mission and vision are key. Yet these terms can be easily confused, or even mistaken to be the same thing. So what is the difference between mission and vision?

In short, the mission is what you do – “we exist to..” The vision is where you are heading – “we will be/see..” I’ll write more about them in forthcoming posts, but here is a short table comparing the two, which will highlight the difference.

Mission              Vision

The What           The Where
The Doing          The Going
Informs              Inspires
Known                Seen
Present/Today  Future/Tomorrow
The Purpose      The Dream
The Journey       The Destination

Without a mission, you will have no day to day focus. Without a vision, you will have no end goal. I propose that for an organization to be healthy, it needs to have both a clearly defined mission and clearly defined vision.

In short, the difference between mission and vision is this: the mission dictates what you exist to do, and the vision shows what doing that successfully will result in.

To find out how we can help you with your mission and vision, get in touch today.

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