A healthy church has clear church communications guidelines that will result in a strong sense of community clarity. This ensures that your people know the unique assignment God has given the church.
This post is part of a series looking at the five essential components of churches with healthy leadership culture. The posts are:
- Discipleship Pathway
- Community Clarity
- Member Engagement
- Administrative Excellence
- Leadership Effectiveness
What is Community Clarity?
These communications guidelines ensures that people in the church are clear on the mission, vision, values and plans of the church.
Why is it important?
Awareness creates buy-in and unlocks ideas, giftings and people resources.
What does healthy Community Clarity bring to a church?
- Church communication guidelines ultimately bring clarity for people to determine whether they want to be part of the spiritual community or not.
- It helps people identify what they are engaging with, and how they can best engage.
- It focuses the use of resources, time, energy and money
- It ensures leaders across every level are united and moving in the same direction.
What happens if it is lacking?
Without clear church communication guidelines, members do not know what they are signing up for, giving into, or serving towards, so could stop. There is also an increased risk of disunity as other, competing, ideas are proposed or embraced.
What helps develop Community Clarity?
- Minimum annual communication of the mission, vision and values, and sharing of upcoming plans.
- Short, inspiring and memorable mission, vision and values statements written and publicly visible in print and online.
- Senior and junior leadership unity and buy-in.
- Mission, vision and values kept front and centre in church and ministry life.
Key Questions
How healthy is the Community Clarity of your church?
Is it community orientated, as in, the church assignment is not just clear to leaders, but also to those not in a leadership role?
Is it clear, as in, the mission, vision, values, structure and plans are transparent and accessible?
What church communications guidelines, if any, do you have in place?
What Next?
- Discover how the health of your current communication practices impacts other areas of your church in my FREE Church Health Check.
- Learn how I help churches like yours clarify their unique communication processes by going here.
- Consider my book ‘Keys to Church Health’ which looks at this area, and other related topics in greater detail by clicking here.
- Review the other Keys to Church Health by going here.
